What will kill Google — and how it can save itself

The desperate race to become the world's "shopping bot"

Hello, everyone! Thank you for reading Regenerator. One big question in tech these days is whether Google will get killed by AI-based search. Our answer: Google will be fine for a while. But, behind the scenes, a battle for the AI future is already raging, and this one will, in fact, be life or death. Happily for Google investors and Googlers, there is a way for Google to win this battle and emerge even stronger.