An ex-insider on Apple's big problem

No growth engine and no product visionaries in leadership anymore.

Becalmed.

Apple is one of the best companies in the world.

It makes truly great products, including several I love and use all day every day (iPhone, Mac, and AirPods).

But Apple also has a growth problem.

Aside from its services business — which is growing at a healthy ~10-15% a year and is now the company’s second-largest “product” behind the iPhone — Apple’s product growth is stagnant. And its revenue has been flat for years.

Apple has also not launched a hit new product since AirPods (2016).

I spoke with a former Apple insider recently. The ex-insider summed up his view of the problem as follows…